Auckland’s New Sports Store Is Open - Players Sports Greenlane Launches With a Bang!
Mike Wood · 3 April, 2025
After months of planning, building, and anticipation, Players Sports Greenlane has officially opened its doors - and what a launch it was!
From the moment the first customers arrived on Wednesday, 2 April, it was clear that Auckland was ready to embrace a new kind of sports retail experience. With queues forming early and the store buzzing throughout the afternoon, our two-hour opening event delivered everything we hoped for and more.
A Star-Studded Start
We were thrilled to welcome professional players from some of New Zealand’s favourite teams - including Auckland FC, the Blues, Moana Pasifika, and the BLACKCAPS - to help us open the store in style. From selfies and autographs to chats with fans, they helped create a memorable atmosphere, especially for the many kids (and a few star-struck adults!) in attendance.
Their presence reflected exactly what Players Sports Greenlane is all about - connecting athletes and fans through quality gear, real service, and a shared passion for sport.
A Huge Turnout & Foundation Members Locked In
Hundreds of people made the trip to 1-7 Marewa Road, Greenlane, to be part of opening day - and we couldn’t be more grateful. We had dozens of giveaways, spot prizes flying out the door, and most importantly, a huge number of customers secured their spot as Foundation Greenlane Club members, unlocking exclusive in-store discounts for the next two years.
This club is our way of saying thank you to those who supported the store from day one, and a great example of the community we’re building in and around our new flagship location.
Built for the Community, Backed by the Best
Greenlane was always about more than just a bigger retail footprint. It’s a statement of intent - that specialist sports retail in New Zealand still has a place, and that we’re here to serve athletes, teams, parents, and fans better than ever before.
From a central Auckland location with easy motorway access and parking, to expert service, top gear from the world’s best brands (adidas, ASICS, New Balance, PUMA, Yonex, Gray-Nicolls, and more), and behind-the-scenes features like our cricket bat workshop and jersey personalisation station - Players Sports Greenlane has been designed to offer the best sports store experience in NZ.
What’s Next?
With the doors now open, we’re only just getting started. In the weeks ahead, we’ll continue to roll out in-store events and special moments - including welcoming our first-ever Players Scholarship recipients, whose names are proudly displayed on our new Honours Board in-store.
To everyone who helped bring this store to life - our team, our suppliers, our customers - thank you.
Come see what all the buzz is about!
Visit the Players Sports Greenlane store at 1-7 Marewa Road, Auckland - open 7 days - or shop online here.