About Us
At Players Sports, we’re not chasing fashion trends. We’re here for the real players - the ones who train, compete, and live sport every day.
We specialise in performance sports gear, boots and shoes made for action, and official supporters’ gear for the fans who show up rain or shine. Whether you're hitting the court, the field, or the sidelines, we’ve got what you need - and nothing you don’t.
Our curated range features over 130 trusted brands - chosen for quality, reliability, and value. From adidas, ASICS, and New Balance to Wilson, Gray-Nicolls, Yonex, and Gilbert - we only stock gear we back ourselves.
No fast fashion. No fringe fads. No gimmicks. Just real sports retail - proudly New Zealand owned and operated.
For all trade inquiries and club & school quote requests, please contact us here.
Brief History & Background
Back in late 2012, nestled in the heart of Newmarket, Auckland, we embarked on our journey with a simple dream – to provide top-notch cricket gear to players across New Zealand. Thus, Players Cricket was born, marking the humble beginnings of our adventure.
As time marched on, so did we, steadily expanding our horizons to embrace other beloved Kiwi sports. With each passing month and year, we carefully and strategically introduced new categories, welcoming Players Netball, Players Rugby, Players Football, Players Rackets (Tennis, Badminton, Squash, Pickleball, Padel, and Table Tennis), Players Hockey, Players Rugby League, and Players Basketball into the fold.
We now cater for most major New Zealand sporting codes along with our Players Footwear (Running Shoes), Players Fan Gear, Players Outlet, and Players Club & School sub-brands which further streamline the shopping experience for our wide range of valued customers.
RSM in Real Time: Players Sports Case Study
Our accounting partners RSM New Zealand produced this 3-part short video series on us. The YouTube series highlights our people and business origins and provides an insight to our day-to-day.
Part 1:
Part 2:
Part 3: